The Death Match That Never Happened - Siebel vs. Salesforce
As a follower of news and articles revolving the Siebel world, you might have stumbled upon the Fortune article titled " Siebel v Salesforce — Lessons from the Death of a Tech Goliath " written by former Siebel Systems executive Bruce Cleveland . Despite the somewhat misleading title which suggests that Siebel is dead ( which it is clearly not ), I enjoyed reading the article and following the discussion it spawned. In the article, Bruce confronts the "nice tale" that David Salesforce defeated Goliath Siebel in the first decade of this century. Bruce argues, and I go 100% with him, that Siebel Systems was definitely on its knees between 2001 and 2004 due to a global recession but it didn't share the same market segment with the new player in the CRM SaaS market, Salesforce.com. Image source: Wikipedia I joined Siebel Systems in 2001 and witnessed how its upper management tried to avoid the unavoidable. Imagine, you have to go full stop from being the fastest gro...